The international baby stroller market has promising prospects, and sturdy and durable baby strollers are more popular
Recently, the British national National Health Service issued a guideline recommending that children should have at least three hours of activities every day. This guideline has resonated with a large number of British parents. Baby stroller products are considered the best equipment to encourage children to engage in indoor/outdoor activities, and children can effectively cultivate the ability to control body balance and coordination during use. At the same time, during such activities, children often require the assistance of parents, which invisibly promotes parent-child communication. Manufacturers and distributors can start from this and grasp consumer psychology. Last year, the UK toy market recorded its highest growth rate in recent years, which also made manufacturers optimistic about the prospects of the baby stroller market.
Manufacturers focus on product promotion
Hannah Strohmeier, Brand Manager of Kiddimoto, explained, "The current market development is very healthy. The fierce competition between large companies is a good thing for distributors. Because suppliers focus on providing better supporting services, such as market promotion, sales guidance, and new product development activities, to ensure sales growth for distributors, while winning higher market awareness and more business opportunities for their own brand
Michelle Lilley, the UK Marketing Manager of Little Tech, introduced the characteristics of some popular products: Taking Little Tech as an example, the color scheme of the product is very bright and eye-catching when placed on the product shelf. The product packaging also uses rich color elements, but the design is simple and can convey rich information. In terms of sales and supporting services, we will provide video promotional materials to end retailers to make the product's impression vivid and three-dimensional in the eyes of consumers. In addition, we will encourage interactive display and encourage Children try it out
Pursuing rich and diverse functions
On the other hand, the high extensibility of functions is also a selling point. A product can undergo targeted functional changes and extensions according to the needs of different age groups of children, which can not only expand the product's coverage for the applicable age group, but also improve the product's cost-effectiveness.
Michelle said, "Our four in one tricycle series has been very successful. It not only has rich functions, but also incorporates some features that parents like, such as a clean seat bag with a cloth, a soft and safe seat belt, and durable silent tires
At present, the competition in this field is becoming increasingly fierce, and more and more new brands are joining. Therefore, innovation remains the key to breaking through. It is reported that Little Tech is currently developing a 5-in-1 product.
Durable and more popular
In addition, another important feature of popular products is their durability. Parents and grandparents usually buy a stroller for their first child or grandson as a first year gift. If the product is durable, it can also be used for sisters born in the future. Therefore, it is widely welcomed by consumers. Phil Ratcliffe, Sales Promotion Director of MV Sports, added a common point between the baby stroller and toy industries: "The baby stroller field is also a reflection of toy hotspots, such as which hot selling products have emerged recently, especially popular image authorizations, and related products will soon follow up